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It seems like everyone is on the internet these days. They’re using email, they’re using apps on their phone, they’re using social media, they’re watching YouTube videos. In fact, “constant” internet usage among adults has increased by 5% in just the last three years, according to Pew Research.
The way people shop and the way they they make their purchases has changed because of all that internet access. Also changing is the way businesses market their products and services. Adding digital marketing to your advertising mix can make all of your efforts more successful.
Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means you need to meet them where they are already spending time: on the internet.
We can help with that! We’ve got several options that can add to the effectiveness of your current marketing efforts – or even replace some of them altogether.
We offer access to our website visitors through blog posts, podcasts, video ads and video pre-rolls. We can develop & design texting campaigns, email campaigns and more. Adding radio to the mix can even increase your search traffic.
Text Direct & Connect!
Americans send roughly 26 billion text messages every day.
On average, each American sends and receives 94 text messages per day.
The number of texts sent each day in America has grown 23% since 2016 (216% since 2010)
American spend as much as 55 minutes a day texting.
Americans spend 2X more time texting than emailing on their phones.
American Millennials spend 3X more time texting than calling or emailing on their phones.
Want in on the texting action? Texting campaigns, keywords … we can help with that!
Podcast listeners are much more active on every social media channel.
Podcast listeners are more likely to follow companies & brands on social media.
Podcast listeners are more likely to subscribe to Netflix or Amazon Prime (meaning they are less likely to be exposed to TV advertising.)
Podcast listeners are more likely to own a smart speaker.
69% agreed that podcast ads made them aware of new products or services.
Should Your Business Have A Podcast? Podcasts help you form a more personal connection with your customers. Podcasts are a great way to reach busy people. Podcasts increase website traffic and improve your search rank. A podcast can help you reach new audiences.
Think you want to start a podcast but aren’t sure where to start or how it works? Want to test the waters with one of our branded podcasts? We can help with that!
Reach out to Liz today for ideas and answers to YOUR questions.