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Community survey will be used to develop marketing strategy, brand identity for Berryville

26 June 2020 Clarke County News


The Town of Berryville is working to create a cohesive brand identity and marketing strategy to promote Berryville as a place to live, visit and do business.

The town is soliciting community input to ensure the branding and marketing of Berryville is reflective of the community.

Berryville residents are being asked to complete a short survey to provide thoughts on the character and identity of the community and how it can be promoted.

The survey defines a community brand as a promise a place makes with its people. ” A successful brand will communicate that promise and deliver a positive image for resident’s, visitors and investors. The brand will be used to promote businesses and activities, recruit new investment, and contribute to the sense of pride that residents have of their hometown.”

The survey can be completed by clicking here.

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