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Gov. Youngkin releases funds to support tourism
Governor Glenn Youngkin announced in an email that more than $300,000 in matching grant funds will be awarded to 64 small business partners in Virginia.
The Microbusiness Marketing Leverage Program is designed to leverage local marketing dollars with matching state funds to increase visitation and traveler spending in the tourism off season.
This funding cycle, local partners will commit more than $782,000 in private sector funds to match the Virginia Tourism Corporation funding.
The collaborative funding will provide more than $1 million in new marketing activity focused on small business and off-season visitation.
Ultimately the funding will impact 189 combined partners and support over 400 jobs.
The goal is to bring in year-round overnight visitation supporting small businesses and jobs in localities across the state.
The Virginia Tourism Corporation will have additional marketing program grants and sponsorship rounds opening throughout 2023.
More information is available at vatc.org.
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