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Information Session

Information Session Focuses on Farmers in the Valley

11 December 2019 Winchester Frederick County News

December 11, 2019

WINCHESTER – The Winchester/Frederick County Tourism Office and Virginia Cooperative Extension Office will work together to educate local farmers on the benefits of agritourism. They will host an information session to explain possible actions farmers can take to improve their financial bottom line.

Agritourism is a subset of rural tourism. It identifies a series of activities or experiences that people can participate in on a farm or ranch. Some of those activities include exploring pumpkin patches, going horseback riding on a ranch, staying at an inn or purchasing on-farm goods. Executive Director of the Winchester-Frederick County Convention & Visitors Bureau Justin Kerns believes that agritourism is a “sustainable and supplemental stream of revenue” that can bolster farmers in the Shenandoah Valley.

“We want to make sure we provide as many tools as we can from our industry to keep [multi-generational farms] around for future generations,” Kerns said in a press release. “Weather, invasive pests, global trade conditions, labor: these are all uncontrollable factors which can challenge every farmer. Agritourism has the ability to help offset these uncertainties. We’d like to provide the resources and educate and inform our local farmers on this opportunity.”

The educational session will take place on Feb. 28, 2020 from 10 am to noon at the MidAtlantic Farm Credit Conference room in Kernstown. The location is close to the Alamo Drafthouse in Kernstown. Two panels will present information about the agritourism industry. One panel includes experts at the regional and state level, and the other includes locals that have incorporated agritourism to their farms and properties.

The session will include information about grants, liability and marketing. Attendees will be able to network with other attendees and experts prior to and after the panels. Registration is not necessary, but space is limited for the event.


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