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marketing leverage program grant

Luray-Page County Chamber & Visitor Center receives grant from VTC

23 November 2020 Covid19 Luray/Page County News


The Luray-Page County Chamber of Commerce & Visitor Center received $20,000 from the Virginia Tourism Corporation’s (VTC) Recovery Marketing Leverage Program (RMLP), which is designed to help local and regional tourism entities attract more visitors by leveraging limited local marketing dollars through a local match of the state grants funds.

According to a news release, the Luray-Page County Chamber & Visitor Center will use the grant funds in its latest initiative, “Exploring the Great Outdoors in Luray and Page County.”

The Great Outdoors initiative follows a WanderLove campaign the Chamber rolled out in July. Through that VTC campaign, the Chamber worked to promote road trips as a safe and accessible re-entry into travel amid the COVID-19 pandemic, highlighting low-risk experiences including outdoor recreation.

VTC revised its traditional Marketing Leverage Program to create the RMLP in an effort to support tourism initiatives in responding to and recovering from the COVID-19 pandemic. This year marks the 10th consecutive year the Luray-Page County Chamber of Commerce & Visitor Center has been selected to receive Marketing Leverage funds from the state tourism corporation. The Chamber’s $20,000 VTC Recovery Marketing Leverage grant is the maximum amount awarded through the program in 2020.

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