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Mr Softee & The “Snobatorium”

20 May 2016 Views From The Booth Sports

Mr SofteeGreetings again from the Booth!

We mentioned last week that the Shenandoah University baseball team was awaiting a bid into the NCAA Division III baseball tournament, and early last week, they rightfully received their invitation. As of this writing, they are 2-0 in the Mt. Berry (Ga) Regional and are 2 wins away from their 3rd appearance in the D-3 World Series in Appleton, Wisconsin. This is the 7th Regional appearance in the last 8 years for SU. Shouldn’t they have their own on-campus baseball field? I’m thinking “Kevin Anderson Field.” Has a nice ring…

A bit of my childhood died this week with the passing of Les Waas. You probably don’t know his name, but if you grew up on any street in Smalltown, USA in the 1960’s, you certainly know his jingle. Waas, who died at age 94, was the adman who wrote the Mr. Softee jingle.  Reading of his death took me back to summer at 126 S. Kentucky Avenue in Martinsburg, circa 1966. As the heat of the day gave way to late summer afternoons, the familiar sound of the Mr. Softee ice cream truck sent us into the street for a cool delicacy.  Hearing that jingle fills me with nostalgia, and a bit of sadness, because I know that the ice cream truck has probably gone the way of the dodo bird, the pay phone, and customer service. Thank you, Mr. Waas, and may you rest in peace. I hope they played that jingle at your funeral.

Finally, being a golf nut, I wanted to weigh in on this week’s controversy regarding the historic Muirfield Golf Club “across the pond”, whose members voted not to allow female membership.  Thus, the R&A, the organization that decides what golf courses are in the British Open rotation, decided to drop Muirfield from the rota.  This is truly a shame, because this great course has been an integral part of British Open lore. Jack won the first of his 3 Claret Jugs at Muirfield in 1966.  Other winners there included the great Harry Vardon, Lee Trevino,  Walter Hagen, and Nick Faldo (twice).  The Golden Bear once called Muirfield “the best golf course in Britain.”

That being said, the R&A made the right call. This is 2016 and exclusion of any kind by a club that holds a money-making, public  event should not be tolerated. Does the Honourable Company of Edinburgh Golfers have the right to decide who is and isn’t a member of their private club? Of course, they do. But there should be consequences for the decision.

Do the right thing Muirfield. Vote for the inclusion of women. The stodgy old guard need not worry.  We tend to gravitate toward the things that make us most comfortable, and I can’t imagine Muirfield is a comfortable place for women. There won’t be many female members, regardless of the policy.  As Rodney Dangerfield’s character in the movie Caddyshack says when Judge Smails (Ted Knight) tells him he’ll never be a member at Bushwood, “why would I want to be a member of this crummy snobatorium?”

Everybody wins, and we get to keep a great old course as part of “The Open Championship.”

Until next week…FORE! And GO HORNETS!









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