Fun Fact February 13, 2020
13 February 2020
What’s for breakfast? How about some Captain Crunch? Pamela Low, a flavorist at Arthur D. Little, an international managemant consulting firm based in Boston, developed the original Cap’n Crunch flavor in 1963, recalling a recipe of brown sugar and butter her grandmother served over rice. Before developing the flavor, she already had a marketing plan. Low concocted the flavor coating for Cap’n Crunch, describing it as giving the cereal a quality she called “want-more-ishness”. A special baking process is used as the cereal is one of the first to use an oil coating for flavor. After her death in 2007, the Boston Glove called Low “the mother of Cap’n Crunch.” While at Arthur D. Little, Low had also worked on the flavors for Heath, Mounds and Almond Joy candy bars. The product line is heralded by a cartoon mascot named Cap’n Crunch. The mascot is depicted as a late 18th-century naval captain, an older man with white eyebrows and a white moustache, who wears a Revolutionary-style naval uniform, a bicorne hat emblazoned with a “C” and a gold-epauletted blue coat with gold bands on the sleeves. While typically an American naval captain wears four bars on his sleeves, the mascot has been variously depicted over the years wearing only one bar, commodore, two bars, lieutenant, or three bars, commander. According to a humorous article in the Wall Street Journal in 2013, the mascot, whose full name is “Horatio Magellan Crunch,” captains a ship called the Guppy, and was born “on Crunch Island in the Sea of Milk – a magical place with talking trees, crazy creatures and a whole mountain, Mt. Crunchmore, made out of Cap’n Crunch cereal. That “want-more-isness” is a real thing, especially in my house. Cap’n Crunch doesn’t last long in the Hill house.
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