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Shenandoah Valley Tourism

Shenandoah Valley Tourism Continues to Rise

17 October 2019 Luray/Page County Shenandoah County Front Royal/Warren County Winchester Frederick County Clarke County News

October 17, 2019

SHENANDOAH – The United States Travel Association released tourism revenue data for 2018 this week. The Shenandoah Valley posted an increase in tourism revenue in 2018 over the previous year.

Tourism was a sizeable contributor to the local economy. The Shenandoah Valley region generated $1.52 billion in direct visitor spending in 2018. That mark is a five percent increase over the 2017 output. Local, county and state taxes combined pulled in $109.4 million from tourism spending in the Valley. Also, 13,871 tourism supported jobs in the Valley created $290.2 million in income for workers in Shenandoah. All UTSA data is created by the Virginia Tourism Corporation and is based on spending by persons making trips at least 50 miles away from home.

“As we celebrate the 50th anniversary of Virginia is for Lovers and the tourism industry’s continued growth this year, we also celebrate the people who impact and influence our communities [through] the tourism industry,” President and CEO of VTC Rita McClenny said in a press release. “They help to make Virginia the best place to live, work and visit, and are our most powerful ambassadors for Virginia is for Lovers.”

The Shenandoah Valley Tourism Partnership is a professional collaboration that helps promote the region as a tourist destination. Executive Director Jay Langston claims that tourism is a key for Valley revenue and the success of the Partnership.

“Tourism assets are the same assets that are quality of life amenities for our citizens,” Langston said in a press release. “[They] help attract new citizens and companies they represent to the Valley. The impact of tourism’s success, leads to the Shenandoah Valley Partnership’s success.”


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