(posted 2-4-26)
Greetings From The Booth!
Here we are, finally, on the precipice of Super Bowl 60 (talk about something that’ll make you feel old!), as New England and Seattle do battle this Sunday in Santa Clara, California. The game will probably not live up to the 66-52 shootout that was the Pro Bowl Flag Football Game, won by the NFC. Sorry to say, I did not watch that epic battle–I was instead watching the F-Troop Marathon on TV Land. Boy, that Larry Storch was a comedic genius!
Once again this year, I do not have a horse in the race, as the glory days of my Skins are way in the rear-view mirror. But, hey, there are always the Super Bowl commercials, right? Is it me, or are the Big Game ads getting more bizarre, almost to the point that we can’t remember the actual products or services being pitched? The most memorable Super Bowl commercials are those that are entertaining, strike an emotional chord, AND have great product recall. Those are the ones that stand the test of time. So, as we approach so-called “Super Sunday,” here are my Top 3 Super Bowl commercials, ranked from third to first.
3. The “1984” Apple Macintosh Ad. Being a George Orwell fan, this one grabbed me. This iconic, visually stunning commercial unveiled the Macintosh personal computer, which would hit the market 2 days later. The theme was Orwell’s “1984,” with a dreary auditorium setting the tone. Suddenly, an athletic female hammer thrower enters and destroys the big screen, on which “Big Brother” is preaching the party line of conformity. In truth, this was the only entertaining thing about that 1984 Super Bowl, where my Redskins were destroyed by the Raiders 38-9.
2. The Budweiser Clydesdale “9-11” Commercial. If you didn’t tear up when you saw this 2011 Super Bowl ad, you should check your pulse. I just watched it again, and my eyes are moist. Airing just months after the September 11 attacks, this amazing commercial features the iconic Budweiser Clydesdales making their way through the USA, finally reaching New York and kneeling in tribute to the Statue of Liberty. No dialogue needed–just the words “We’ll Never Forget.” All the Budweiser Clydesdale commercials are great, but this one is the best of all time.
1. The Mean Joe Greene Coke Ad. This legendary commercial from 1979 still might be the greatest Super Bowl ad of all time. By 1979, the Steelers’ “Mean Joe” Greene had cemented his image of being, well, mean. The commercial starts with an injured Greene limping back to the locker room, when a young boy offers Joe his Coke. After a brief brush-off, Greene accepts the Coke, and by the commercial’s end, Joe gives the young fan his game jersey. In 30 seconds, “Mean Joe”Greene becomes “Loveable” Joe Greene…after chugging a Coke. After 47 years, this commercial remains top-of-mind, AND we remember the product! For me, this commercial is Number One on my list, and will probably always be.
And those are my favorite Super Bowl commercials of all-time. If Sunday’s “Big Game” is a dud, I can only hope there are some memorable ads to fall back on. I have just one request for Madison Avenue. Don’t turn people into animals. That Seal commercial still gives me nightmares!
Enjoy the game!
RW
