The Challenge of Parenting Without a Manual

UWNSV Yellow School House parenting pod

On a recent United Way segment of The Valley Today, host Janet Michael spoke with Pam Haefner, executive director of the Yellow School House, about how the nonprofit is helping parents of young children find connection, resources, and support in the Northern Shenandoah Valley. Click here to listen.

Pam remembers the moment vividly. She and her husband stood in the hospital with their first son, looking at each other in disbelief. “They’re letting us just take him—with no prep other than here’s how to change a diaper,” she recalls with a laugh. This universal parenting panic sparked an idea that would eventually transform into the Yellow School House, a nonprofit dedicated to supporting families with young children.

During a conversation with a friend after her second baby, Pam recognized a critical gap in community resources. Parents felt isolated and overwhelmed, navigating conflicting advice from countless parenting books. Should you co-sleep or not? Daycare or stay-at-home? Every major decision came with competing expert opinions and no clear answers.

From One-Day Event to Year-Round Support

Initially, Pam launched the Baby Buzz, a one-day parenting conference in Loudoun County that ran successfully for five years. Then COVID hit, and life took an unexpected turn. Pam and her husband moved their home, business, and the nonprofit to Winchester—a decision she now celebrates. “Quite frankly, the best place I’ve ever lived,” she says enthusiastically.

Moreover, the move sparked a realization. Families needed more than an annual event. They needed ongoing connection, education, and support throughout the year. Consequently, Pam reimagined the organization as a comprehensive resource center for parents with children five and under.

Three Pillars of Support

Weekly Mom’s Group: Finding Community

Every Wednesday from 11:00 AM to noon, mothers gather in Winchester to discuss the biggest life-altering event most people experience. The group provides a safe space where moms openly share their struggles and celebrate their victories together.

Interactive Playgroup: Learning While Playing

Meanwhile, the playgroup offers something different. Children play and interact with peers while parents connect and seek guidance from professionals. The organization brings in experts based on parents’ actual questions and concerns. Recently, when parents expressed confusion about introducing solid foods, the Yellow School House brought in a nutritionist to address their specific needs.

“We really base our presenters on what the parents are bringing to the group to ask about,” Pam explains. This responsive approach ensures families receive relevant, timely information.

Baby Buzz: The Annual Conference Returns

Despite expanding to year-round programming, the Yellow School House continues hosting the signature Baby Buzz event. This year’s conference takes place on March 28th from 9:30 AM to 2:00 PM at the Douglas Community Learning Center on North Kent Street.

The free event features nine speakers, 30 vendors, and a complimentary barbecue lunch provided by Bonnie Blue. Furthermore, children can climb on firetrucks and meet local first responders, including the fire chief and police chief who discuss safety topics in kid-friendly ways.

Importantly, families can bring their children to the conference—a deliberate choice that removes barriers to attendance. “Sometimes you have those events and it’s for adults only, which then brings its own set of problems,” notes Janet. Parents don’t need to find childcare or pay for sitters, making the resource truly accessible.

Keeping It Free and Accessible

The Yellow School House operates as a 501(c)(3) nonprofit, relying entirely on volunteers, donations, and grants. No program charges attendance fees. “We want to make sure that every family is able to find this connection, not just if they can pay for it,” Pam emphasizes.

This commitment to accessibility proves especially critical for families living on the margins. As Janet points out, many families in the community struggle to find resources, and when they do locate them, cost often creates an insurmountable barrier.

Nevertheless, Pam acknowledges one remaining gap. Current programs primarily run during daytime hours, potentially excluding working parents. Consequently, the organization actively works to develop evening and weekend programming to serve all families regardless of work schedules.

The United Way Connection

Andy Gail, CEO of United Way Northern Shenandoah Valley, generously shared half of his regular podcast segment to give Pam additional airtime. His support reflects more than just kindness—it demonstrates the strategic partnership between the organizations.

The Yellow School House partners with United Way’s Campaign for Grade Level Reading, which focuses on ensuring children read proficiently by third grade. This milestone matters tremendously because third grade marks the point where children stop learning to read and start reading to learn. Students who fall behind at this critical juncture face an uphill battle throughout their academic careers.

Four Pillars of Community Impact

United Way recently restructured its traditional pillars to better reflect community needs. The organization now focuses on four key areas:

Youth Opportunity replaces the former education pillar, emphasizing early childhood education, literacy, and workforce development for young people. This shift reflects research showing that early intervention produces the strongest outcomes.

Health remains a core pillar, recognizing that physical and mental wellness forms the foundation of thriving communities.

Basic Needs evolved from financial stability, addressing fundamental requirements like housing, food, and safety that families must secure before they can focus on advancement.

Community Resilience represents the newest pillar, ensuring robust safety nets exist so communities can withstand challenges and continue thriving.

Investing in the Spring, Not the River

Andy uses a powerful metaphor to explain United Way’s approach. “It’s like the spring where the water’s bubbling up out of the ground. It’s not the raging rapids downriver trying to save someone from drowning,” he explains. “Let’s make sure that the spring is pure.'”

This upstream investment recognizes that supporting parents directly benefits children. While many programs focus exclusively on child development, the Yellow School House acknowledges that parents need tools, knowledge, and community support to effectively nurture their children.

Additionally, the Handley Regional Library recently achieved Family Place Library accreditation, doubling down on its commitment to families and children. This designation means the library reimagines itself as a second home where families access enrichment activities, parenting classes, and early education resources.

Breaking Down Barriers to Support

For community members wanting to support early childhood education, United Way offers a streamlined approach. Rather than researching and donating to 15 or 20 different organizations individually, donors can contribute to United Way and designate funds for the youth opportunity pillar. United Way then distributes resources through impact grants to partners across the Northern Shenandoah Valley.

“We want to maximize the impact,” Andy explains. The organization conducts background research on partner organizations, combines individual gifts to create larger impact, and ensures funds reach programs making measurable differences.

Looking Ahead

The Yellow School House dream originated 20 to 30 years ago in Pam’s imagination—always as a welcoming yellow house with a front porch and yard. While she doesn’t yet operate from an actual yellow house, the vision of creating a home-like environment where families feel welcomed and supported drives everything the organization does.

Currently, the organization seeks donations to expand programming and volunteers to facilitate groups. Grandmothers particularly bring valuable experience and perspective to support new parents navigating unfamiliar territory.

Getting Involved

Families can register for the Baby Buzz event and learn about ongoing programs at yellowschoolhouse.org. The organization also maintains active Facebook and Instagram accounts under “Yellow Schoolhouse Winchester.”

Meanwhile, those wanting to support United Way’s early childhood education initiatives can visit unitedwaynsv.org or contact Andy directly at agail@unitedwaynsv.org. The Campaign for Grade Level Reading maintains its own website at WinchesterCGLR.com.

The Power of Community

Ultimately, both organizations recognize that raising children takes a village. No parent should navigate this challenging, rewarding journey alone. By providing free, accessible resources and building connections among families, the Yellow School House and United Way work together to ensure every child in the Northern Shenandoah Valley starts life with the support, education, and opportunities they deserve.

As Pam reminds listeners, “Parenting is probably the hardest job I have ever done.” Fortunately, Winchester families don’t have to do it alone.

Mapping the Nonprofit Landscape: United Way NSV’s Regional Survey Initiative

Mapping the Nonprofit Landscape
Understanding the True Landscape of Community Services

United Way Northern Shenandoah Valley is tackling one of the region’s most persistent questions: Are there too many nonprofits, and do they overlap in their services? To find definitive answers, CEO Andy Gail announced a comprehensive regional nonprofit survey during a recent episode of The Valley Today with host Janet Michael. Click here to listen.

“We’ve heard so many people from elected officials to community members say, ‘Oh, there’s so many nonprofits. There’s a bunch of overlap,'” Andy explains. “We said, let’s actually get the data and provide real answers instead of conjecture.”

Beyond the Numbers: What the Survey Reveals

The survey goes far deeper than simply counting organizations. Instead, it captures critical details about each nonprofit’s operations, including their specific programs, service areas, collaboration efforts, and capacity challenges. Participating organizations answer questions about which populations they serve, whether they’re meeting current demand, how many people sit on waiting lists, and crucially, what services they believe are missing in the region.

Moreover, the survey asks nonprofits to identify their biggest challenges and common misconceptions about their work. Early responses already reveal telling patterns: funding remains the top concern, with organizations citing high food costs, rising demands, and aging volunteer bases as significant obstacles.

A 21-Minute Investment with Lasting Impact

While Andy initially worried the survey might take up to an hour, data shows nonprofits complete it in an average of 21 minutes and 47 seconds. The survey accommodates organizations with multiple programs, allowing them to detail up to five programs with specific information about each one.

Furthermore, United Way has made the process as accessible as possible. Organizations can access the survey through the United Way NSV website, and Andy’s team is reaching out through multiple channels—including chambers of commerce, email blasts, and social media—to ensure every nonprofit in Winchester, Frederick, Clarke, Warren, Shenandoah, and Page counties has the opportunity to participate.

Collaboration Over Competition

Contrary to popular belief, local nonprofits aren’t fighting for territory. Instead, they’re increasingly working together to maximize their impact. Andy highlights several successful partnerships that emerged simply from United Way facilitating introductions between organizations doing similar work.

“There’s this misconception that we’re all competing,” he notes. “While in some cases, yeah, you are competing for grants, you’re competing for visibility, it’s really not that way. No one is out to get anyone.”

For example, Winchester CCAP recently received United Way’s largest grant—$50,000—and has since expanded to seven collaborative partners, all working together to provide fresh fruits and vegetables to food-insecure residents. Similarly, organizations serving individuals with intellectual disabilities in Shenandoah County have formalized an alliance after United Way connected them, positioning themselves to pursue larger regional funding opportunities.

Dispelling the Overlap Myth

When people claim there are “too many” nonprofits, they often misunderstand what that number represents. Andy clarifies that while the IRS lists over 400 tax-exempt organizations in Winchester alone, these include various categories beyond traditional human service nonprofits.

“A 501(c)(3) is what we’re talking about—organizations eligible for tax-deductible charitable donations,” he explains. “But there are also 501(c)(4) advocacy groups, (c)(6) chambers of commerce, (c)(7) recreational clubs like Little League teams. When you filter down to human services organizations actually serving our local community, the picture looks very different.”

Additionally, even among similar services, nonprofits often serve distinct needs. Food pantries, for instance, may appear redundant until you consider that some operate as drive-throughs while others accommodate walk-up clients, some distribute in mornings while others serve evening hours for working families. These organizations increasingly coordinate to ensure they’re complementing rather than duplicating each other’s efforts.

The Funding Reality

One critical misconception the survey will help address concerns nonprofit funding sources. Many community members assume local nonprofits receive substantial government support, but the reality tells a different story.

“City of Winchester used to give out local funding but stopped that program back in 2016, 2017, 2018,” Andy reveals. “The county still gives a little, but when federal funding cuts happened recently, we lost over $2 million from our local nonprofit space. The localities simply can’t make that up—the city would have to raise taxes through the roof.”

Consequently, local nonprofits rely heavily on private philanthropy and strategic partnerships to stretch every dollar. United Way itself demonstrates this efficiency: every dollar invested now generates $1.77 in community impact through their grants and collaborative initiatives. Andy’s goal is to reach a 2:1 return by fostering even more collaboration.

Building a Living Resource Guide

The survey data will serve multiple purposes beyond answering the overlap question. First, United Way will create an updated public-facing resource guide, replacing their 2022 printed version with a searchable online database. Second, they’ll share the information with Virginia 211, the statewide resource navigation hub, ensuring residents can easily find help when they need it.

Third, and perhaps most importantly, the data will inform community leaders, funders, and elected officials about actual service gaps and needs. When nonprofits—the organizations on the front lines—identify missing services or insufficient capacity, their insights carry significant weight.

“They’re the ones dealing with people,” Janet emphasizes. “If you’ve not been in one of those situations, you don’t really know what they may need at any point in that journey.”

A Call to Action

United Way is accepting survey responses throughout February, with plans to analyze the data in March and release a comprehensive community report in the second quarter of 2025. Nonprofit leaders, board members, and volunteers can access the survey at unitedwaynsv.org or by contacting the organization directly at info@unitedwaynsv.org or 540-536-1610.

As the region faces a frigid winter weekend, Janet offers a practical suggestion: “What better way to spend it? Spend 20 minutes of your time filling out a survey.”

Ultimately, this initiative represents more than data collection. It’s an investment in understanding and strengthening the safety net that supports the Valley’s most vulnerable residents. By mapping the nonprofit landscape with precision, United Way aims to foster collaboration, eliminate inefficiencies, and ensure every dollar donated creates maximum impact in the community.

ToVRC Community Leadership Program: Leading the Valley Forward

leadership program 2026 pod
A Broadcast with Purpose

Host Janet Michael and cohost Andy Gail transform Handley Regional Library into a podcast studio to broadcast from the Top of Virginia Regional Chamber‘s Community Leadership Program (CLP). The energy in the room is palpable on this episode of The Valley Today, as this year’s class gathers for their media and nonprofit session. Meanwhile, Andy, a 2016 CLP graduate and current United Way CEO, reflects on how the program shaped his professional network nearly a decade ago. Click here to listen.

Three Decades of Community Connection

As the program approaches its 30th anniversary, its impact continues to resonate throughout the Shenandoah Valley. Janet herself graduated from the inaugural class 29 years ago, and she still keeps her certificate as a reminder of that transformative experience. The program’s longevity speaks to its relevance—bringing together emerging and established leaders for nine months of intensive community exploration.

Nonprofits on the Front Lines

Throughout the episode, several nonprofit leaders share their missions and challenges. First, Pam Haefner introduces the Yellow School House, a volunteer-run organization serving families with children five and under. Having moved to Winchester during COVID in 2021, Pam joined CLP specifically to build connections in her new community. “Winchester is the best place I’ve ever lived,” she explains, “because people really want to get to know other people.”

Next, Chris Brigante from Family Promise Winchester Area addresses a critical community need: family homelessness. His organization works with families experiencing housing instability, providing case management and financial assistance. Chris dispels a common misconception, emphasizing that the families they serve are hardworking individuals who’ve faced unexpected crises. “Any one of us can end up in their situation,” he notes, pointing out that Winchester’s housing wage sits at $29 an hour—far above what most local businesses pay.

Additionally, Grace Vaughan from Girls on the Run of the Shenandoah Valley describes their afterschool program spanning 13 counties. The program goes far beyond running, teaching girls in grades three through eight essential life skills like empathy, goal-setting, and self-confidence. With studies showing that one in three girls experiences bullying and 57% report feeling persistently sad or hopeless, Grace emphasizes the program’s critical role in supporting young women during formative years.

Finally, Eric Rollins represents Timber Ridge School, celebrating 55 years of serving adolescent boys ages 11 through 17. He challenges the stereotype that they only work with “bad boys,” instead focusing on helping young men navigate difficult situations and reintegrate with their families and communities.

The Power of Hands-On Learning

Director of Programs, Missy Spielman joins the conversation to explain CLP’s unique approach. Rather than sitting through lectures, participants tour local farms, businesses, government offices, and nonprofits. They learn parliamentary procedure, select a nonprofit for a service project, and explore sectors ranging from healthcare to public safety. “Learning is not a spectator sport,” Missy emphasizes, drawing on her education background.

Furthermore, the Community Leadership Program attracts a diverse mix of participants—from longtime residents to newcomers, business owners to nonprofit leaders. This diversity creates organic partnerships and unexpected collaborations. Missy shares how one graduate was inspired to run for school board after completing the program, demonstrating CLP’s ripple effect throughout the community.

Building Networks That Last

For many participants, the connections prove invaluable. Andy notes that several of his current colleagues, including United Way team member Kim, were his CLP classmates. Chris, transitioning from his former career as a public defender, uses the program to build the community partnerships essential for Family Promise’s collaborative approach. Grace describes connection as her biggest takeaway, discovering organizations and resources she never knew existed.

Looking Ahead

As applications open in April for the Class of 2027, the program continues evolving while maintaining its core mission. The nine-month commitment—one Friday per month from September through May—represents an investment in both personal growth and community development. For a region experiencing rapid change, with new residents arriving and housing challenges mounting, programs like CLP ensure that tomorrow’s leaders understand the community’s full scope and their role within it.

The conversation concludes with Janet reminding listeners about local events, embodying the very community connection that CLP fosters. After 30 years, the program remains Winchester’s greatest opportunity for transforming strangers into engaged, informed leaders who shape the valley’s future.

Democratizing Philanthropy: How Giving Circles Empower Our Community

uwnsv giving circles pod
A Fresh Start for Philanthropy in the Valley

As the calendar turns to 2026, United Way of Northern Shenandoah Valley (UWNSV) is charting an ambitious course for community engagement and philanthropy. In this episode of The Valley Today, host Janet Michael sat down with UWNSV CEO Andy Gail to discuss the organization’s evolving mission, innovative giving models, and the vital role of collaboration in addressing local needs. Click here to listen.

Pillars of Progress: United Way’s Guiding Principles

At the heart of United Way’s strategy are four foundational pillars: healthy communities, youth opportunities, financial stability, and community resiliency. Andy explains that these pillars, distilled from United Way Worldwide’s research and best practices, serve as a roadmap for local chapters. They ensure that every initiative—from healthcare access to disaster preparedness—addresses both immediate challenges and long-term community well-being. “It’s a nice balance for both,” Andy notes, “and we can get specific to what’s happening and what we’re seeing in our communities.”

Collaboration Over Competition: The New Nonprofit Mindset

Gone are the days of nonprofits guarding their resources in isolation. Today, organizations recognize the power of partnership. Andy and Janet reflect on how United Way acts as a central hub, bringing together nonprofits, businesses, and individuals to maximize impact. By pooling resources and expertise, the region’s nonprofits can tackle complex issues more effectively. “If we put our piles together, we can serve even more people and maybe solve a problem so that we don’t have to keep addressing it on a regular basis,” Janet observes.

Introducing Giving Circles: Democratizing Philanthropy

One of the most exciting developments for 2026 is the launch of Giving Circles—innovative groups that empower individuals and small businesses to pool their donations and collectively decide how to allocate funds. The Small Business 365 circle, for example, invites local entrepreneurs to contribute as little as a dollar a day, network with peers, and make a tangible difference in the community. Meanwhile, Women United offers a platform for women to support causes they’re passionate about, from mentorship to empowering girls and women in the region.

Andy emphasizes that these circles are about more than just writing checks. They foster engagement, education, and a sense of ownership among participants. “It’s our impact grant model, but done on a micro level,” he explains, “for those that aren’t giving in the workplace, those that don’t have a workplace, those that want to see their money multiplied.”

Maximizing Impact: Grants, Partnerships, and Year-Round Giving

The conversation also highlights United Way’s expertise in securing and distributing grants. By leveraging its credibility and donor base, UWNSV can access funding that individual nonprofits might not qualify for on their own. This approach has already yielded impressive results, such as a $100,000 grant that helped over 2,700 families in the southern region.

Importantly, Andy and Janet urge listeners to think beyond traditional end-of-year giving. Needs persist throughout the year, and even small, regular donations can add up to significant change. “The need doesn’t stop,” Andy reminds the audience. “Numbers are scale… if a thousand people give a hundred bucks, we have lots of ways to do it.”

Looking Ahead: A Vibrant, Resilient Community

As United Way Northern Shenandoah Valley celebrates its 80th anniversary, the organization is more committed than ever to fostering a culture of generosity, collaboration, and innovation. With new giving models, a focus on collective action, and a deep understanding of local needs, UWNSV is poised to lead the region into a new era of community impact.

For more information on joining a Giving Circle or supporting United Way’s mission, visit unitedwaynsv.org and follow them on social media for updates on upcoming events and initiatives.

The Valley Today 2,500 Episodes Later: Coffee, Chaos, and Community

the valley today 2500 UWNSV Fundraiser

Janet Michael, the tireless host of The Valley Today, has reached a milestone few in broadcasting can claim: 2,500 consecutive episodes. In a special celebratory podcast, Janet welcomes Andy Gail, CEO of United Way of Northern Shenandoah Valley—and a longtime listener turned frequent guest—to reflect on the journey, share laughs, and look ahead to new adventures. Click here to listen.

From Listener to Guest: Andy’s Unique Perspective

Right from the start, Andy brings a playful energy, joking about his habit of listening to Janet’s show before bed and his record as the most consistent guest. Their banter sets the tone for an episode filled with warmth and camaraderie. Andy, now a community leader, recalls how the show has become a staple for many, including former colleagues who still tune in and text him after his appearances.

Fun Facts and Friendly Rivalries

To put 2.500 episodes in perspective, Andy rattles off a series of fun facts: Janet has outpaced The Simpsons, Law & Order, and even Law & Order: SVU in episode count, though she still has a way to go to catch up with soap operas like Guiding Light. The conversation is peppered with quirky trivia—did you know it takes 2,500 honeybees to make a pound of honey, or that the average person consumes 2,500 calories a day? These playful comparisons highlight the magnitude of Janet’s achievement while keeping the mood light.

Behind the Scenes: The Real Work of Podcasting

Transitioning from celebration to reality, Janet and Andy pull back the curtain on the work that goes into each episode. Janet reveals that producing a single show can take three to four hours, from booking guests and recording to editing out hundreds of “ums” and “uhs.” Andy marvels at the dedication, calculating that Janet has spent over 8,000 pots of coffee and nearly 9,000 hours keeping The Valley Today on the air. Their candid discussion underscores the unseen effort behind the microphone.

Debates, Dishes, and Community Spirit

No Valley Today episode would be complete without a spirited debate. Janet and Andy revisit classic arguments—Is cereal soup? Is a hot dog a sandwich or a taco?—and tease an upcoming podcast series focused on the best dishes in Winchester. Their friendly disagreements and shared laughter exemplify the show’s unique blend of information and entertainment.

Giving Back: A Fundraiser for the Community

As the conversation draws to a close, Janet and Andy announce a special United Way fundraiser in honor of the 2,500th episode. Their goal: raise $2,500 by year’s end to support local nonprofits. Listeners are invited to donate, participate in auctions, and even win a chance to appear on the show. The initiative reflects Janet’s deep commitment to the community and her belief that even small contributions can make a big difference. Learn more here: https://givebutter.com/ValleyToday

Looking Ahead: The Streak Continues

Finally, Janet shares her next goal—surpassing Cal Ripken’s legendary streak of 2,632 consecutive baseball games. With her trademark humor and determination, she assures listeners that The Valley Today will be back tomorrow, ready to inform, entertain, and connect the community once again. Through laughter, reflection, and a shared sense of purpose, Janet and Andy celebrate not just a broadcasting milestone, but the enduring power of local storytelling. As The Valley Today enters its next chapter, one thing is clear: the conversation—and the coffee—will keep flowing.

The Power of Giving Back: Inside Community Connect & Serve 2025

community connect & serve

In a world where community needs are ever-growing and resources often stretched thin, the annual Community Connect & Serve event in Winchester, Virginia, stands as a beacon of hope and collaboration. In this episode of “The Valley Today,” host Janet Michael gathered with a dynamic group of organizers and participants to pull back the curtain on this unique event, revealing how it’s reshaping the way nonprofits, faith-based organizations, and everyday citizens come together to serve.

The conversation – listen here – recorded in the midst of a committee meeting at Winchester’s CCAP, was lively and candid. Janet was joined by Andrea Cosans and Lily Paccadolmis both from Winchester CCAP, Shannon Atkinson-Ganoe, Andy Gail from United Way NSV, Melinda Topham from JustServe.org, and Bishop BJ Custer from The Church of Jesus Christ of Latter-day Saints – each representing a different facet of the community’s volunteer ecosystem. The group traced the event’s origins to a simple desire: to create a “one-stop shop” for volunteers and nonprofits to connect, collaborate, and address local needs more effectively. What began as a networking session has blossomed into a three-part gathering: a nonprofit collaboration forum, showcase of available resources for the faith-based community, and a public volunteer fair.

Bishop Custer shared how the event opened his eyes to the wealth of organizations ready to help, and how it inspired his congregation’s youth to get involved in everything from stocking shelves to making teddy bears for local charities. The panel emphasized that the event is open to all—parents, students, retirees, and anyone looking to give back. Whether you’re a “one-and-done” volunteer or someone seeking a long-term commitment, there’s a place for you.

The discussion also delved into the practical impact of volunteering. Lily, CCAP’s operations manager, highlighted how volunteers are the backbone of their organization, contributing hours equivalent to 10 or 11 full-time staff. The dollar value of these hours is staggering, but the real value lies in the relationships built and the sense of purpose volunteers gain. Melinda and Andrea reflected on how the event has sparked new collaborations, support groups, and even “group therapy” sessions for nonprofit leaders facing similar challenges.

Perhaps most inspiring were the personal stories: youth discovering the joy of service, community service workers returning as core volunteers, and families finding new ways to bond while helping others. The event’s ripple effect is evident in the formation of new leadership groups and the strengthening of ties between organizations that might otherwise operate in silos.

As the episode wrapped up, the group encouraged listeners to attend the upcoming event, emphasizing its open-door policy and the wealth of opportunities available. For those unable to attend, platforms like JustServe.org offer ongoing ways to get involved. The message was clear: in Winchester, service isn’t just an obligation—it’s a source of pride, connection, and lasting change.

Whether you’re a seasoned volunteer or just curious about giving back, Community Connect & Serve offers a powerful reminder that when a community comes together, everyone benefits.

United Way NSV’s Day of Caring

day of caring 2025 pod

Every September, a wave of orange (this year) shirts sweep across the Northern Shenandoah Valley, signaling a day when the community comes together for a singular purpose: to give back. This is Day of Caring, an annual event organized by the United Way of Northern Shenandoah Valley, and it’s more than just a day of volunteerism—it’s a celebration of community spirit, corporate partnership, and the power of collective action.

In this episode of “The Valley Today,” host Janet Michael sat down with Andy Gail, CEO of United Way NSV, and Beth Falu, Assistant Vice President of Fraud Operations at Navy Federal Credit Union and chair of Day of Caring, to discuss the origins, evolution, and impact of this remarkable event. Click here to listen.

Mobilizing a Movement

Day of Caring is not just a local phenomenon; it’s part of a global United Way tradition that mobilizes thousands of volunteers to support their communities. As Andy explains, the event’s power lies in its scale: “It’s great if you can volunteer two hours here, three hours there, but think about if you could get a thousand people in one day to volunteer—what that impact would be.” In the Northern Shenandoah Valley, that impact is visible across Winchester, Frederick, Clarke, Warren, Shenandoah, and Page counties, where nearly a thousand volunteers fan out to tackle projects for nonprofits, schools, and community organizations.

Evolving Opportunities

While Day of Caring has long been associated with hands-on projects like painting, landscaping, and building ramps, this year marks a significant evolution. Under Beth’s leadership, the event has expanded to include administrative and professional services. “Our volunteers have so many skills,” Beth notes. “We want to evolve our volunteer opportunities to cater to all of our volunteer skill sets.” Now, teams can help with marketing, office organization, and even Excel spreadsheets, ensuring that every volunteer can contribute in a meaningful way.

Corporate Champions and Community Partners

The event’s success is fueled by a diverse array of sponsors, from large corporations like First Bank and Navy Federal to local businesses and mom-and-pop shops. “There was every size business imaginable on that list,” Janet observes, highlighting the region’s unique spirit of collaboration. These sponsors don’t just write checks—they send teams of employees into the field, fostering camaraderie and a sense of purpose among staff.

Beth shares stories of volunteers who travel from as far as Northern Virginia to participate, and Andy recalls his own experience as a nonprofit leader benefiting from Day of Caring before joining United Way. The event, he says, is a lifeline for organizations that lack the resources to complete essential projects.

A Day of Celebration and Connection

Day of Caring is as much about celebration as it is about service. The day begins with a lively kickoff event at Shenandoah University, complete with coffee, breakfast, music, and motivational words from community leaders. After a day of hard work, volunteers and their families gather at West Oaks Farm Market for an after-party, enjoying food, networking, and even sparklers to “spark change.”

The event also coincides with the conclusion of the Community Baby Shower, a collaborative effort to collect supplies for new mothers in need. Donations are gathered at local First Bank branches and Marlow dealerships, then assembled into kits for distribution by Healthy Families, further amplifying the day’s impact.

Lasting Impact and Growing Momentum

The ripple effects of Day of Caring extend far beyond a single day. Volunteers return to work energized and inspired, often bringing their families and colleagues into the fold for future events. Nonprofits receive much-needed support, and the community as a whole is strengthened by the connections forged through shared service.

As Beth reflects, “It’s so contagious… people just had such a great day. It was very impactful for them and they’re just sharing the news.” Andy encourages nonprofits to continue submitting projects and invites anyone interested to visit the newly refreshed United Way NSV website for more information.

In a world where it’s easy to feel disconnected, Day of Caring stands as a testament to what can be achieved when a community comes together. Whether you’re wielding a paintbrush, crunching numbers, or simply sharing a meal, every act of caring adds up to something extraordinary.

For more information or to get involved in next year’s Day of Caring, visit unitedwaynsv.org/dayofcaring.

Advocacy in Action: United Way’s Powerful Role in Virginia

united way va

The Valley Today was abuzz with meaningful discourse as Janet Michael, host of the popular show, invited two significant figures in the United Way network to discuss their mission of community upliftment and collaboration. Click here to listen. The guests, Andy Gail, CEO of United Way Northern Shenandoah Valley, and Angela DeBoskey, Executive Director for United Way Virginia, shared valuable insights into the collective efforts of United Way organizations at local, state, and worldwide levels.

Angela offered a detailed explanation of the hierarchical structure of United Way, ranging from local operations to a worldwide network. Angela highlighted the organization’s flexibility to adapt and meet specific community needs, emphasizing their power to create a unified voice when addressing legislative and social issues.

Angela elaborated on the robust structure of United Way Worldwide, which not only provides local organizations with resources like training and branding but also bridges the gap between local needs and national or international trends. This ability to adapt and adopt effective strategies is crucial for addressing the unique needs of each community and achieving sustainable change. Angela discussed how global perspectives inspire local initiatives, with Janet noting the effectiveness of Andy in leveraging worldwide trends for local benefits.

An integral part of the conversation was the role of data in driving effective advocacy. Angela spoke passionately about how United Way employs a multitude of data sources—such as the 2-1-1 helpline, which records crucial community needs—to shape their support strategies. Andy echoed this sentiment, explaining how regional United Ways can use collective data to present a compelling case to lawmakers and funders alike. This data-driven approach ensures that United Way’s efforts are not only timely but also relevant to the communities they serve.

Janet shifted the focus to the importance of volunteerism, spotlighting upcoming events such as the Day of Caring. Andy provided a glimpse into the extensive planning and community involvement that goes into such events, highlighting the significant impact—both financial and social—of community volunteer efforts. Angela crystallized this idea by explaining how even limited volunteer hours can translate into substantial community benefits. Andy also pointed to the altruistic spirit of Shenandoah Valley residents who continually step up to support their neighbors.

The discussion circled back to the core of United Way’s mission: fostering partnerships and building a cohesive network capable of advocating for systemic change. Angela explained their strategic approach to advocacy, which involves collaborating with various stakeholders—businesses, nonprofits, and government officials—to address complex social issues collectively. By forming such alliances, United Way is uniquely positioned to drive impactful legislative changes and community improvements. Andy emphasized the invaluable service United Way offers by acting as a trusted partner and expert resource for elected officials.

Janet expressed hope that listeners would be moved to engage more deeply with United Way’s mission. Both Angela and Andy encouraged the public to get involved, whether through volunteering, financial contributions, or professional skill-sharing. Their message was clear: collective efforts lead to measurable, impactful changes in society.

For those interested in participating or supporting United Way, Andy provided links: https://www.unitedwaynsv.org/ and contact information, underlining that every bit of help counts. He reiterated the agency’s commitment to transparency and community accountability, inviting everyone to explore their revamped website which will be online in the coming months, for more information and data resources.

With a steadfast commitment to holistic community support, United Way continues to shine as a beacon of hope and unity, proving that the collective power of engaged citizens and dedicated organizations can indeed carve out a brighter future for all.

United Way NSV Highlights the Power of NonProfit Partnerships

UWNSV love to nic

In the latest edition of ‘The Valley Today,’ host Janet Michael sat down with Andy Gail, CEO of United Way Northern Shenandoah Valley, and Holly Roberts, founder of Love To Nic, to discuss their impactful and collaborative efforts to support the homeless and needy communities in Northern Shenandoah Valley and beyond.

Holly shared that Love To Nic was founded in memory of her late son, Nic, who struggled with schizophrenia and bipolar disorder before dying in a car accident a decade ago. The nonprofit primarily focuses on providing shoes but has since expanded to include winter jackets, boots, and other essential items like non-slip shoes and steel-toed boots to help the homeless secure jobs. Holly’s heartfelt story included her travels to NFL stadiums. During these trips, the organization hands out numerous pairs of shoes, socks, hats, and gloves to the homeless.

Janet remarked on how powerful and touching Holly’s mission is, particularly the ripple effect that one act of kindness can provoke. Holly recounted a poignant story about a recipient who reached out to his mother after receiving shoes, which led to a cascade of donations from various states.

The discussion then shifted to the collaborative aspect of their work. Andy explained how United Way emphasizes collaboration among nonprofits through their impact grants, requiring partnerships among applicants to address community needs more holistically. He noted that they had received over $800,000 in requests from 50 nonprofits.

In a surprise announcement, Andy revealed that United Way had received an additional grant to support basic needs in rural counties. Holly was overjoyed to learn that Love To Nic would be receiving $5,000 from this fund to continue their important work in providing shoes and meals to the needy.

Holly also discussed the logistics of her operations, highlighting partnerships with companies like Bombas for socks and various brands for affordable footwear. Despite the challenges, Holly’s determination and her support network have allowed Love To Nic to make a significant impact.

Andy talked about how United Way leverages community connections and data to secure funding and support for various initiatives. He emphasized that their success is a community effort, showcasing how collaborative efforts can drive meaningful change.

The discussion ended on a high note with Holly thanking United Way and the community for their support, while Andy promised continued backing for her vital work. Janet encouraged listeners to engage and support such initiatives.

Learn more about Love to Nic: https://lovetonic.org/

Learn more about United Way Northern Shenandoah Valley: https://www.unitedwaynsv.org/

7th Annual Housing Summit: Escaping the Housing Trap

Housing Summit

In a recent episode of the Valley Today – listen here – host Janet Michael welcomed Andy Gail, CEO of United Way Northern Shenandoah Valley, and Amanda Whitson, co-chair of the Housing Coalition of Northern Shenandoah Valley, to discuss the upcoming Housing Summit. The summit, scheduled for May 23rd at Laurel Ridge Community College, seeks to address various housing challenges faced by the region.

The conversation began with informal exchanges about local events and food trucks, underscoring the community-oriented vibe of the show. The light-hearted banter set the stage for the in-depth discussion on housing issues.

Amanda elaborated on the origins and mission of the Housing Coalition, a group formed seven years ago to unite local nonprofits, realtors, and organizations like Virginia Housing in tackling housing-related issues. The coalition’s work includes hosting the annual Housing Summit, which aims to bring awareness and solutions to the area’s housing challenges.

This Housing Summit will focus on ‘escaping the housing trap’ and features notable speakers such as Ryan Price, Chief Economist for Virginia Realtors, and Robert McNabb, Economics Professor at ODU. Edward Erfurt from Strong Towns will also contribute insights on zoning and community planning.

Janet and Amanda discussed the interconnectivity of housing with other community issues, emphasizing the summit’s agenda of translating discussion into actionable solutions through breakout sessions and panels. Partnership details with local organizations and businesses were highlighted, demonstrating community-wide support for the initiative.

To register for the summit or to learn more about the Housing Coalition and its activities, Amanda advised visiting their Facebook page. The event is free, but registration is required for logistical planning – click here to register.