The Business of Tourism in Winchester/Frederick County

Our conversation with Justin Kerns from Winchester/Frederick County Convention & Visitors Bureau was all about tourism: the people, the businesses, and the data.

Justin explained who the tourists are that come to our area and why they choose Winchester/Frederick County. We talked about targeting & tracking methods that he uses to get the most bang for his marketing buck. He also told us why local, small businesses must in most cases depend on tourist traffic in order to survive & thrive.