VDOT launches ‘Virginia is for Lovers, Not Litter’ campaign
All Virginians are encouraged to commit to the No Love for Litter pledge to keep the state litter free.
“This campaign is yet another important step in Virginia’s transportation sector to promote environmental stewardship,” said Secretary of Transportation Shannon Valentine. “Through Virginia is for Lovers, Not Litter, we are emphasizing the responsibility each of us has to respect and protect the public spaces we share.”
The impact of litter is both environmental and economic. According to VDOT, nearly $3.5 million taxpayer dollars are spend each year to clean up litter on Virginia’s roadways. More than half of roadway litter comes from motorists and another 25% is from pedestrians. In addition, VDOT says nearly three-fourths of litter comes from people consciously choosing to litter on Virginia’s roads.
“Litter affects the quality of life, safety, economic development, and recruitment of businesses and families to the Commonwealth,” a news release states. “Virginia is for Lovers, Not Litter aims to remind drivers, passengers and pedestrians that littering on our roadways is unacceptable. Litter is detrimental to Virginia’s economy and unfair to future generations.”
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