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Virginia joins other states in JUUL settlement

Virginia’s Attorney General Jason Miyares announced that Virginia has joined 33 other states in securing a $434.9 million settlement with JUUL Labs.

The settlement resolves claims that since 2015 JUUL used social media marketing campaigns to addict a new generation of Americans to nicotine.

Under the terms of the settlement JUUL is required to pay Virginia at least $16. 8 million.

The first payment of $1.58 million will be made once the settlement is approved in court.

The settlement will also prohibit JUUL from engaging in a variety of misleading youth focused marketing tactics.

JUUL will be prohibited from marketing to youth, funding education programs, depicting persons under 35 in any marketing.

JUUL will not be allowed to use cartoons in their advertisements or allow access to websites without verification of age among other restrictions.

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