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Visitors Spent $140M in 2016 in Front Royal/Warren County

15 September 2017 News


According to the latest data released by the United States Travel Association (USTA), Front Royal/Warren County tourism expenditures topped out at almost $140 million – a solid 3% over last years’ numbers.

Felicia Hart, Director of Tourism for Front Royal/Warren County expressed that “our area provides interest for almost everyone. We are becoming a year-round destination for our guests. With everything from the Shenandoah River, to our State and National Parks, to our five golf courses, and numerous museums – there really is something for everyone. And at the same time, we are seeing an increase in tourism-related businesses moving in too.” According to the data just released, the tourism industry alone in Front Royal/Warren County supports almost $32 million dollars in payroll.

The combined Shenandoah Valley region – made up of Buena Vista, Harrisonburg, Lexington, Staunton, Winchester, Waynesboro, and the counties of Augusta, Clarke, Frederick, Page, Rockingham, Rockbridge, Shenandoah, Warren – saw a 4.4-percent increase in domestic revenues in 2016, totaling more than $1.397 billion. Revenues in 2015 were close to $1.339 billion.

“Tourism is one of Virginia’s largest private-sector industries, injecting critical dollars into our communities statewide,” Todd Haymore, the Commonwealth’s Secretary of Commerce and Trade, said in a news release. “The tourism industry supports local businesses, services and infrastructure and is an important contributor to job creation.”

Our local governments also benefited from these “guests”. With an increase of 5 percent, 2016’s local tax receipts totaled $2,806,813. These monies are highly favored because it comes from people “who visit, spend their money, and then leave,” Hart said.

“At this point in time, we are on course to welcome almost 36,000 visitors to the Front Royal/Warren County Visitors Center on Main Street. This is a great opportunity for our local businesses to take advantage of. And our “2017 TripAdvisor Certificate of Excellence” staff is always ready to answer questions and provide literature/brochures for all our visitors,” Hart stated.


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