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Warren supervisors OK plan to outsource tourism

19 June 2020 Front Royal/Warren County News

On Tuesday, the Warren County Board of Supervisors voted to move forward with a plan that will outsource tourism for the county and Town of Front Royal to a private entity.

The plan was brought forth by the Front Royal-Warren County Joint Tourism Advisory Committee. The committee, created in 2017, is comprised of nine representatives that  “advise, assist, support, and advocate for tourism policies, programs, and activities to market and promote” the town and county.

The committee was recently tasked with recommending options for a path forward on the joint tourism program. The committee reached a consensus to recommend the option in which a private contractor would be sought to market the town and county.

According to Warren County Planning Director Taryn Logan, the contractor would be responsible for visitor services, marketing, advertising for the community, research and analytics and more.

Logan added at the supervisors’ meeting Tuesday that Warren County’s contribution to the program will come from the 3 percent lodging tax.

Front Royal is expected to vote on the proposed tourism plan in the near future.

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